Which campaign theme has been used at various times by Carl's Jr.?

The campaign theme that has been used at various times by Carl's Jr. is "Craving." This theme resonates strongly with customers' appetites and desire for indulgent, flavor-forward menu items, which is a core aspect of Carl's Jr.'s brand identity. The "Craving" slogan effectively encapsulates the notion that their food is not just a meal but an experience that ignites cravings, making it memorable and impactful in marketing campaigns. This emphasis on desire and satisfaction aligns well with the company's focus on bold flavors and quality ingredients, creating an emotional connection with consumers and driving traffic to their restaurants.

The alternative themes, while also appealing, have not been prominently featured or recognized as much as "Craving" in the advertising history of Carl's Jr. Each of those options may represent aspects of the Carl's Jr. brand but do not capture the same level of widespread recognition or have been as frequently employed in their campaigns over the years.