What promotional item is highlighted as part of Carl's Jr.'s brand identity?

The "Famous Star" burger is highlighted as part of Carl's Jr.'s brand identity because it has become one of the signature items representing the brand. This burger is well-known for its distinctive taste and quality, aligning with Carl's Jr.'s marketing campaigns that emphasize fresh ingredients and bold flavors. Over the years, the "Famous Star" has been central to the brand's image, often featured in advertisements and promotions, which reinforces its connection to the company's identity.

In contrast, while the "Western Bacon Cheeseburger" is also popular, it does not carry the same level of brand recognition as the "Famous Star." The "Filet-O-Fish" is primarily associated with a different fast-food chain, and therefore, it does not reflect Carl's Jr.'s offerings. The "Teriyaki Burger," although it has its own appeal, is not as closely tied to the core brand identity as the "Famous Star."