What innovative product was launched by Carl's Jr. in 2015 aimed at health-conscious customers?

The innovative product launched by Carl's Jr. in 2015 aimed at health-conscious customers is the Low Carb Thickburger. This burger was designed specifically for people seeking lower carbohydrate options, especially those following low-carb diets such as keto. By replacing the traditional bun with large lettuce leaves, the Low Carb Thickburger not only reduced the carb count but also provided an alternative that appeals to individuals looking for healthier fast food choices.

While there are other menu items that cater to health-conscious customers, like the Protein Style Burger, which substitutes a bun with lettuce, the Low Carb Thickburger specifically emphasizes the reduction of carbohydrates, fitting directly into the trend of offering options that accommodate dietary restrictions and preferences related to carbohydrate intake. The launch of this item reflects Carl's Jr.'s commitment to adapting its menu to changing consumer demands for healthier fast food alternatives.